In theory, the state and market exist to serve the people, but in practice it seems that the people themselves are only weakly associated with these goals. I.e. society has become merely a customer - in waiting, that too! - of the goods and services it expects fro the other two spheres. The How Institute's approach to society will be to help increase the number of problem solving people, whose participation and collective capacities have the potential to maintain the balance between state, market and society.